Digital Marketing Training Course
Course Description
Computerized Promoting course extends to over an immense number of employment opportunity openings for advanced showcasing abilities however insufficient qualified individuals to fill them! Computerized Promoting Course gives by Filipino Academy our schedule/modules Incorporate, Web optimization preparing, Google AdWords Preparing, Virtual Entertainment Preparing, Email Showcasing Preparing, and Google Examination Preparing. Filipino Academy Promoting Course is a complete program where you’ll master center abilities Virtual entertainment abilities through mixed program Web-based Entertainment Showcasing course. Our Computerized Promoting course in Dubai has been planned to keep the UAE’s Work market on top of our brains to help you grandstand your skill in this quickly developing field. Assuming that you look at any Advanced Advertising instructional class in Dubai Filipino Academy Program is more viable and Occupation arranged.
learn digital marketing in Dubai, make your digital marketing strategy lets generate your business revenue. make money with pay per click
Learning Outcome of Digital Marketing Training
- Through the Program blended with a social media marketing course get a solid foundation in all aspects of digital marketing
- Learn how to identify who you should be marketing to, what your marketing message should be.
- Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you’ll encounter.
- Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your business.
- Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
- Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your Business.
- Target buyers based on the unique data that they share in their public profiles.
- Optimize conversion and get more customers, sales, or revenue from your existing audience.
- Develop Email marketing skills and ensure your email messages are one of the few that actually get opened.
Any of the Digital Marketing course Dubai you may take, and you will definitely find an edge with our Digital Marketing course. we offer live online sessions, inbound marketing techniques, case studies, training programs, and landing page optimization.
Who needs the Digital Marketing course?
SEO training, Google Adwords Training, Social Media Training, Email Marketing Training, Google Analytics Training are gaining their significance in the recent past as the landscape of Marketing is changing. Our Digital Marketing Course addresses what is needed in the market.
- Sales & Marketing Professionals
- Business Owners
- Fresh Graduates
- Graphic Designers
- IT / Engineering Graduates
Detailed Course Content
Filipino Academy offer best Digital marketing practical and theoretical training course, this training will give you answers for the below questions.
- How can I start digital marketing at home?
- What is digital marketing and why is it important?
- What is the benefit of digital marketing?
- Why did you choose digital marketing?
- How to do Digital Marketing
- How do I do digital marketing?
- What should I learn first in digital marketing?
- Is Digital Marketing good career?
Course Outline
Introduction to Digital MarketingÂ
- What is digital marketing?
- Common industries in which to find digital marketing jobs
- Common early/entry-level digital marketing job roles
Marketing FundamentalsÂ
- Introduction to the Digital Marketing Course
- Introduction to the customer acquisition funnel
- Acquisition vs. Retention marketing
- Campaigns vs. channels
- Buyer personas
- Value proposition design
- Positioning
Measurement and MetricsÂ
- Tying measurement strategy to your customer acquisition funnel
- ‘Closing the loop’ and measurement strategy best practices
- Technology landscape and measurement tools
- Introduction to common marketing metrics
- Attribution
Content MarketingÂ
- Tying content to the customer acquisition funnel
- Content types
- Quality vs. quantity
- Content marketing metrics
- Content marketing technology
Search Engine Optimization (SEO)
- Relevance: Google’s intentions are good
- Selecting keywords
- Link building
- Technical/on-page SEO
- Off-page SEO
- Local SEO
- SEO technology
Social Media Marketing (SMM)
- Social media channels as distribution channels
- Popular social media platforms
- Identifying your goal for each social channel
- Social media metrics
- Social media management technology
- Social media Ads
Search Engine Marketing – Paid Search (SEM)
- Google Adwords
- Keyword research and keyword match types
- Campaign setup and naming conventions
- CPC bidding and optimization
- Paid search metrics
Paid Social MediaÂ
- Paid social advertising platforms (landscape)
- Audience definition and targeting options
- Supported ad types
- Optimization
- Paid social metrics
Conversion Rate Optimization (CRO)
- User experience and design improvements
- A/B and multivariate testing
- CRO metrics
- CRO technology
Email MarketingÂ
- Email broadcasts
- Drip email campaigns
- Writing compelling email copy and subject lines that increase open rates
- Email marketing metrics
- Email marketing technology
Other Digital ChannelsÂ
- Online reputation management
- Remarketing
- Affiliate marketing
- Referral marketing
- Influencer marketing
- Display ads
Module-wise Course Content:
Module 1:
- Introduction to digital marketing
- Why digital marketing
- Components of Digital marketing
- Market Segmentation
- Intro to SEO
- How to get started
- Introduction to Search Engine
- Google revolution
- Intro to on page components
- Types of Keywords
- Keyword research
- SEO friendly content strategies
- SEO Audit tools
- Intro to Off page SEO
- Engagement rate
- Search rank optimization
- Back links
- Anchors
- Citations
- Domain Age and authority
- Hosting options
- Design optimization
Module 2:
- Google Analytics
- Administration / setup
- Audience
- Acquisition
- Behavior
- Conversions
- Reports
- Google Ads
- Administration / setup
- Search Ads
- Display Ads
- Keyword planner
- Bidding strategies
- Geo Targeting
- Affinity Groups
- Conversion tracking
Module 3:
- Intro to Social Media
- Branding
- Defining Audience
- Engagement strategies
- Free Posts Paid posts
- Blogging
- Scheduling
- Reporting
- Email Marketing
Fundamental of Digital Marketing Modules
Module 1 Overview:
- Intro to the Digital Garage
- Your Digital Opportunity
MODULE 2
- Your online goals
- Building your online presence
- Marketing your online presence
- Analyze and Adapt
Module3 – Build your Web Presence
- Choosing your online presence
- How website works
- Key website Ingredients
- Website and your business goals
- Make your website easy to use
- Website design do’s and don’ts
Module 4- Digital Business planning Strategy
- The benefits of an online strategy
- Taking a business online
- Understanding customer behaviour
- How to stand out from the competition
- Using goals to improve business performance
Module 5 – Get Start with Search Engine
- Search engine basics
- How search engines work
- How search engines see the web
- Organic search explained
- Paid search explained
- Google search console
Module 6 – Get discovered with search
- Intro to search engine optimisation (SEO)
- The importance of an SEO plan
- The SEO process
- How to choose keywords
- Setting realistic SEO goals
Module 7 Make search work for you
- Making your web pages search friendly
- How other websites can work for you
- Cross borders with SEO
Module 8 Be noticed with search ads
- Introduction to search engine marketing (SEM)
- The SEM auction
- What makes a good keyword
- Make your ads stand out
- Make your ads stand out
Module 9 Improve your search campaigns
- Achieve relevance with good structure
- Get the most from your keywords
- Fine-tune with keyword match types
- How to know what’s working and what isn’t
Module 10 Get noticed locally
- Marketing to the locals
- The power of local directories
Module 11 Help people nearby find you online
- Using digital to advertise locally
- Reaching locals on their mobiles
- SEO for local businesses
Module 12 Get noticed with social media
- Social media basics
- The right social media sites for you
- Setting your goals for social media
- Getting on social media
Module 13 Deep dive into social media
- Your long-term social media plan
- Advertising on social media
- Measuring success in social media
- Avoiding social media pitfalls
Module 14 Discover the possibilities of mobile
- The evolution of mobile devices
- Understanding mobile web and mobile apps
- Understanding mobile apps
Module 15 Make mobile work for you
- Introduction for advertising on mobile
- Search campaigns for mobile
- Display campaigns for mobile
- Social media campaigns for mobile
- Video for mobile
Modules 16 Get started with content marketing
- Intro to content marketing
- Get to know your online customers
- Choosing the right format for your content
- Writing for online audiences
- Help your content be seen
- Measuring your success in content marketing
Module 17 Connect through email
- Email marketing basics
- Your email marketing options
- Crafting great marketing emails
- Managing successful email campaigns
- Measuring success in email marketing
Module 18 Advertise on other websites
- What is display advertising?
- Search advertising vs. display advertising
- The ins and outs of display advertising
Module 19 Deep dive into display advertising
- Making display ads meet your goals
- Understanding ad networks
- How retargeting works
Module 20 Make the most of video
- The rise of online video
- How video fits into your online strategy
- Creating video content within your budget
- Sharing and promoting your videos
- Advertising on video sharing sites
- Measuring video performance
Module 21 Get started with analytics
- What is web analytics?
- Making web analytics work for you
- Tracking specific goals with web analytics
Module 22 Find success with analytics
- Web analytics and organic search
- Tools to measure SEM
- Breaking down your data for insights
Module 23 Turn data into insights
- Using data to understand audiences
- Understanding the Data Cycle
- Creating actionable insights from your data
- Managing numbers using spreadsheets
- Presenting data effectively
Module 24 Build your online shop
- Using e-commerce to sell
- Taking payments and manage orders
Module 25 Sell more online
- Creating a smooth e-commerce experience
- Product promotion and merchandising
- Retargeting for e-commerce
Module 26 Expand internationally
- Introduction to international marketing and export
- Validating your new market
- Being understood abroad
- Advertise across borders
- The support systems you will need
- Helping customers abroad buy your products
- Delivering to customers across through world
For information update on the schedule, please contact +971 4 342 3400 or email at info@filipinoacademyae.com