Courses

Digital Marketing Training Course

Course Description

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Learning Outcome of Digital Marketing Training
  • Through the Program blended with a social media marketing course get a solid foundation in all aspects of digital marketing
  • Learn how to identify who you should be marketing to, what your marketing message should be.
  • Learn smart measurement strategies and best practices; familiarize yourself with the landscape of measurement tools that you’ll encounter.
  • Create content your company can educate potential buyers, position your company as a thought leader, and build credibility for your business.
  • Fundamentals for search engine optimization so that your business gets the bigger share of traffic for searches relevant to your business.
  • Learn how Facebook, Twitter, LinkedIn, and other social channels can be used to effectively share your company’s message and build your Business.
  • Target buyers based on the unique data that they share in their public profiles.
  • Optimize conversion and get more customers, sales, or revenue from your existing audience.
  • Develop Email marketing skills and ensure your email messages are one of the few that actually get opened.

Any of the Digital Marketing course Dubai you may take, and you will definitely find an edge with our Digital Marketing course. we offer live online sessions, inbound marketing techniques, case studies, training programs, and landing page optimization.

Who needs the Digital Marketing course?

SEO training, Google Adwords Training, Social Media Training, Email Marketing Training, Google Analytics Training are gaining their significance in the recent past as the landscape of Marketing is changing. Our Digital Marketing Course addresses what is needed in the market.

  • Sales & Marketing Professionals
  • Business Owners
  • Fresh Graduates
  • Graphic Designers
  • IT / Engineering Graduates

Detailed Course Content

Filipino Academy offer best Digital marketing practical and theoretical training course, this training will give you answers for the below questions.

  • How can I start digital marketing at home?
  • What is digital marketing and why is it important?
  • What is the benefit of digital marketing?
  • Why did you choose digital marketing?
  • How to do Digital Marketing
  • How do I do digital marketing?
  • What should I learn first in digital marketing?
  • Is Digital Marketing good career?

Course Outline

Introduction to Digital Marketing 

  • What is digital marketing?
  • Common industries in which to find digital marketing jobs
  • Common early/entry-level digital marketing job roles

Marketing Fundamentals 

  • Introduction to the Digital Marketing Course
  • Introduction to the customer acquisition funnel
  • Acquisition vs. Retention marketing
  • Campaigns vs. channels
  • Buyer personas
  • Value proposition design
  • Positioning

Measurement and Metrics 

  • Tying measurement strategy to your customer acquisition funnel
  • ‘Closing the loop’ and measurement strategy best practices
  • Technology landscape and measurement tools
  • Introduction to common marketing metrics
  • Attribution

Content Marketing 

  • Tying content to the customer acquisition funnel
  • Content types
  • Quality vs. quantity
  • Content marketing metrics
  • Content marketing technology

Search Engine Optimization (SEO)

  • Relevance: Google’s intentions are good
  • Selecting keywords
  • Link building
  • Technical/on-page SEO
  • Off-page SEO
  • Local SEO
  • SEO technology

Social Media Marketing (SMM)

  • Social media channels as distribution channels
  • Popular social media platforms
  • Identifying your goal for each social channel
  • Social media metrics
  • Social media management technology
  • Social media Ads

Search Engine Marketing – Paid Search (SEM)

  • Google Adwords
  • Keyword research and keyword match types
  • Campaign setup and naming conventions
  • CPC bidding and optimization
  • Paid search metrics

Paid Social Media 

  • Paid social advertising platforms (landscape)
  • Audience definition and targeting options
  • Supported ad types
  • Optimization
  • Paid social metrics

Conversion Rate Optimization (CRO)

  • User experience and design improvements
  • A/B and multivariate testing
  • CRO metrics
  • CRO technology

Email Marketing 

  • Email broadcasts
  • Drip email campaigns
  • Writing compelling email copy and subject lines that increase open rates
  • Email marketing metrics
  • Email marketing technology

Other Digital Channels 

  • Online reputation management
  • Remarketing
  • Affiliate marketing
  • Referral marketing
  • Influencer marketing
  • Display ads

Module-wise Course Content:

Module 1:

  • Introduction to digital marketing
  • Why digital marketing
  • Components of Digital marketing
  • Market Segmentation
  • Intro to SEO
  • How to get started
  • Introduction to Search Engine
  • Google revolution
  • Intro to on page components
  • Types of Keywords
  • Keyword research
  • SEO friendly content strategies
  • SEO Audit tools
  • Intro to Off page SEO
  • Engagement rate
  • Search rank optimization
  • Back links
  • Anchors
  • Citations
  • Domain Age and authority
  • Hosting options
  • Design optimization

Module 2:

  • Google Analytics
  • Administration / setup
  • Audience
  • Acquisition
  • Behavior
  • Conversions
  • Reports
  • Google Ads
  • Administration / setup
  • Search Ads
  • Display Ads
  • Keyword planner
  • Bidding strategies
  • Geo Targeting
  • Affinity Groups
  • Conversion tracking

Module 3:

  • Intro to Social Media
  • Branding
  • Defining Audience
  • Engagement strategies
  • Free Posts Paid posts
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Blogging
  • Scheduling
  • Reporting
  • Email Marketing

Fundamental of Digital Marketing Modules

Module 1 Overview:

  • Intro to the Digital Garage
  • Your Digital Opportunity

MODULE 2

  • Your online goals
  • Building your online presence
  • Marketing your online presence
  • Analyze and Adapt

Module3 – Build your Web Presence

  • Choosing your online presence
  • How website works
  • Key website Ingredients
  • Website and your business goals
  • Make your website easy to use
  • Website design do’s and don’ts

Module 4- Digital Business planning Strategy

  • The benefits of an online strategy
  • Taking a business online
  • Understanding customer behaviour
  • How to stand out from the competition
  • Using goals to improve business performance

Module 5 – Get Start with Search Engine

  • Search engine basics
  • How search engines work
  • How search engines see the web
  • Organic search explained
  • Paid search explained
  • Google search console

Module 6 – Get discovered with search

  • Intro to search engine optimisation (SEO)
  • The importance of an SEO plan
  • The SEO process
  • How to choose keywords
  • Setting realistic SEO goals

Module 7 Make search work for you

  • Making your web pages search friendly
  • How other websites can work for you
  • Cross borders with SEO

Module 8 Be noticed with search ads

  • Introduction to search engine marketing (SEM)
  • The SEM auction
  • What makes a good keyword
  • Make your ads stand out
  • Make your ads stand out

Module 9 Improve your search campaigns

  • Achieve relevance with good structure
  • Get the most from your keywords
  • Fine-tune with keyword match types
  • How to know what’s working and what isn’t

Module 10 Get noticed locally

  • Marketing to the locals
  • The power of local directories

Module 11 Help people nearby find you online

  • Using digital to advertise locally
  • Reaching locals on their mobiles
  • SEO for local businesses

Module 12 Get noticed with social media

  • Social media basics
  • The right social media sites for you
  • Setting your goals for social media
  • Getting on social media

Module 13 Deep dive into social media

  • Your long-term social media plan
  • Advertising on social media
  • Measuring success in social media
  • Avoiding social media pitfalls

Module 14 Discover the possibilities of mobile

  • The evolution of mobile devices
  • Understanding mobile web and mobile apps
  • Understanding mobile apps

Module 15 Make mobile work for you

  • Introduction for advertising on mobile
  • Search campaigns for mobile
  • Display campaigns for mobile
  • Social media campaigns for mobile
  • Video for mobile

Modules 16 Get started with content marketing

  • Intro to content marketing
  • Get to know your online customers
  • Choosing the right format for your content
  • Writing for online audiences
  • Help your content be seen
  • Measuring your success in content marketing

Module 17 Connect through email

  • Email marketing basics
  • Your email marketing options
  • Crafting great marketing emails
  • Managing successful email campaigns
  • Measuring success in email marketing

Module 18 Advertise on other websites

  • What is display advertising?
  • Search advertising vs. display advertising
  • The ins and outs of display advertising

Module 19 Deep dive into display advertising

  • Making display ads meet your goals
  • Understanding ad networks
  • How retargeting works

Module 20 Make the most of video

  • The rise of online video
  • How video fits into your online strategy
  • Creating video content within your budget
  • Sharing and promoting your videos
  • Advertising on video sharing sites
  • Measuring video performance

Module 21 Get started with analytics

  • What is web analytics?
  • Making web analytics work for you
  • Tracking specific goals with web analytics

Module 22 Find success with analytics

  • Web analytics and organic search
  • Tools to measure SEM
  • Breaking down your data for insights

Module 23 Turn data into insights

  • Using data to understand audiences
  • Understanding the Data Cycle
  • Creating actionable insights from your data
  • Managing numbers using spreadsheets
  • Presenting data effectively

Module 24 Build your online shop

  • Using e-commerce to sell
  • Taking payments and manage orders

Module 25 Sell more online

  • Creating a smooth e-commerce experience
  • Product promotion and merchandising
  • Retargeting for e-commerce

Module 26 Expand internationally

  • Introduction to international marketing and export
  • Validating your new market
  • Being understood abroad
  • Advertise across borders
  • The support systems you will need
  • Helping customers abroad buy your products
  • Delivering to customers across through world

For information update on the schedule, please contact +971 4 342 3400 or email at info@filipinoacademyae.com

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